About Adylitica

The company

Adylitica was started in 2008 by Alex Bosworth and Marc Wandschneider to make managing AdWords campaigns trivial instead of a constant effort. We talked to a number of people who kept telling us the same thing: PPC advertising was a key part of their marketing strategy, but they were frustrated at how time consuming it was, as well as how much legwork and outright guessing was required.

We want to help solve that problem.

Location

Taking full advantage of the flexibility of the modern working situation, our primary working areas are roughly "wherever we want them to be". This currently means we are spending a lot of time in Beijing in various arts-y cafés and sandwich shops.

Meet the team

Alex Bosworth is a young technology geek, who designed the successful open source information site swik.net while working at open source startup SourceLabs. He is a keen observer of the online community and has written numerous projects demonstrating the power and functionality of such sites as del.icio.us, twitter, and using Amazon's SimpleDB technology.

Marc Wandschneider is a many many (many) year veteran of the software industry, a developer, architect, and author. A graduate of the McGill University School of Computer Science, he has worked for Microsoft, written a book, published a DVD Series, and is an avid traveler. He continues to develop and give away the free software JustLooking for the Mac, and is an advocate of the Amazon Web Services platform.